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Simplr, the customer experience (CX) solutions platform, has just launched Cognitive Paths, a new generative AI technology that enhances customer service interactions while ensuring comprehensive safeguards. By incorporating OpenAI’s ChatGPT into its platform, Simplr’s Cognitive Paths empowers customer service organizations to fully harness the power of large language models (LLMs) and generative AI while eliminating associated risks to customer experience and brand reputation.
Cognitive Paths reduces the overall volume of information available to the LLM-powered chatbot and eliminates the chance of hallucination, i.e., engaging in off-brand topics. Furthermore, enterprise-grade security protocols ensure that no data is transferred back into any publicly available LLM, thereby safeguarding sensitive customer data.
