When you think about McDonald’s, what comes to mind?
The Big Mac, fries, maybe the Hamburglar or the Shamrock Shake. Certainly (or at least probably) not advanced artificial intelligence (AI) and machine learning (ML) capabilities.
But the global fast food giant has been dabbling and making investments in various technologies over the last decade, particularly AI and ML, as discussed by two of its tech experts at an industry event this week.
“AI is not new for our organization,” said Joanna Lapore, McDonald’s global director for foresight and capabilities exploration. “We have been progressing in this space at a rapid pace.”
McDonald’s, one of the world’s largest and most recognizable fast-food companies, recently unveiled a remarkable new innovation – a generative AI technology that is poised to fundamentally improve the customer experience.McDonald’s AI system is designed to streamline and optimize customer interaction throughout the entire engagement process. Not only will it be able to recognize customer faces and preferences, but it will also be able to develop a personalized communication strategy based on those observations. Using the latest available technologies, the AI will analyze customer behavior and develop tailored messages and offers to increase engagement, loyalty, and ultimately, sales.
The company believes this technology can go a long way toward improving the overall dining experience, and a real-world trial of the system has already taken place in several locations in the United States and abroad. Customers who have already taken part in the trial have been extremely impressed with the results, praising the AI’s ability to accurately identify their preferences and make thoughtful recommendations in a timely manner.
McDonald’s AI technology is expected to continue to evolve over time, becoming increasingly sophisticated and adaptive as customer engagement data continues to collect and analyze. With this exciting breakthrough, the fast-food giant continues to set the standard for innovation and customer care that other businesses will undoubtedly strive to match.
