Exciting news! IBM and Adobe are teaming up to revolutionize content supply chains using AI technology. IBM has announced that it will expand its existing collaboration with Adobe to leverage Adobe Sensei GenAI services and Adobe Firefly, a suite of creative generative AI models (currently in beta). Additionally, IBM Consulting will introduce a new range of Adobe consulting services to assist clients in navigating the complex generative AI landscape.
This collaborative effort will specifically concentrate on helping clients create personalized customer experiences, develop rich customer personas, and design customized journeys through generative AI.
“To effectively leverage these enhanced capabilities, embedding the required process steps within Adobe’s Workfront technologies will deliver the collaboration and speed desired while ensuring visibility, governance, and brand integrity,” said Matt Candy, global managing partner, IBM iX customer and experience transformation at IBM Consulting, in an interview with NeuralNation.
With this partnership, brands will now be able to launch campaigns, experiences, and products faster and with more confidence and precision, maximizing their impact on the business.
Today it was announced that IBM and Adobe have teamed up to leverage generative artificial intelligence (AI) in order to speeding up the content supply chain. This partnership promises to deliver a new type of faster, smarter content production while also reducing manual workflows and improving creative accuracy across all industries.The new joint venture marks a strategic collaboration between two powerful companies. IBM’s cloud services and AI will be combined with Adobe Creative Cloud tools to create a unified solution for content creators. This will allow content producers to build smarter and more automated content through generative AI.
Generative AI is an advanced AI technology that can be applied to almost any type of content. It can automate processes and content creation from end-to-end, allowing for faster production times. The partnership between IBM and Adobe looks to make it easier for content producers to generate new ideas and streamline production workflows to create high quality output faster and smarter.
According to the press release, the two companies will also cooperate to design, develop, and implement end-to-end AI-driven services to help simplify the creation of digital assets, personalize content experiences, and automate production processes. The partnership looks to blur the lines between a traditional “creative” mindset and the technology stack required to make content scalable and accessible for both consumers and enterprise clients.
Through this highly strategic collaboration, IBM and Adobe are aiming to provide content creators with the tools and capabilities to produce higher quality content faster. This will enable businesses to offer a more personalized approach to their customers and small businesses to compete in global markets. By leveraging the power of cognitive computing, creatives are able to make a more significant impact with their content.
By leveraging the potential of generative AI, this joint venture between IBM and Adobe is set to revolutionize the way content is created and shared. As the need for rapid content production continues to grow, this partnership will help content producers unlock new creative possibilities.
