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Gong, the revenue intelligence platform, has just launched a suite of generative AI models specifically designed for sales teams. Using its vast dataset of sales interactions, including calls, emails, and web conferences, Gong’s models can be customized to meet the specific needs of its customers.

What sets Gong’s generative AI models apart from off-the-shelf systems is their ability to categorize large amounts of sales deal-specific data, including customer objections, and understand the context and intent of sales conversations. This empowers the models to deliver precise and pertinent outcomes for sales teams.

Gong CEO Amit Bendov said, “We’ve captured billions of interactions between sales teams and customers and have analyzed them to deeply understand context, intent, tone, and outcome. Because our proprietary generative AI models are trained on a specific corpus of sales-related data, the models can identify events like customer objections, deal risks and opportunities and generate relevant and accurate next steps — picking up on sales domain nuances that general-purpose models cannot. We’re counting on AI to replace the drudgery of white-collar people.”

Bendov emphasized that instead of manually searching through calls, emails, and meeting notes scattered among team members, the platform consolidates all information into a unified and efficient view.

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