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Today, LinkedIn announced a major update to its advertising suite, the launch of its AI-powered copy-writing tool. This new tool is designed to help companies save time and resources by automatically generating creative copy for their LinkedIn ads.
The AI-powered tool uses natural language processing (NLP) and machine learning (ML) to analyze existing copy, understand the goal, and generate suggested copy for the user to select from. The tool is able to draw upon hundreds of thousands of examples from other successful ads and generate copy that matches the tone of the ad campaign. According to LinkedIn, the tool’s algorithms are constantly learning from user feedback and will continue to refine its algorithm over time.
The AI-powered copy-writing tool makes it easier for companies to quickly create compelling copy for their ads without having to commit considerable time and resources to it. This should make it easier, faster, and cheaper for companies to create ads and launch ad campaigns on the platform.
Overall, this could be a huge boon to companies that want to take advantage of LinkedIn’s growing ad platform. With the launch of this tool, companies should be able to quickly create ads and focus on optimizing campaigns rather than writing copy. We look forward to seeing what this tool can do in the coming months and how it will continue to be improved upon.
