Don’t miss out on the chance to join top executives in San Francisco on July 11-12, and learn how they’re integrating and optimizing AI investments for success. Click here to learn more
Artificial intelligence (AI) is revolutionizing the world of search engine optimization (SEO), and it’s no surprise why. With the global market set to reach $122.11 billion by 2028, according to a study by Research and Markets, businesses are turning to AI to save time, increase profitability, and serve more clients.
But as AI becomes more prevalent in SEO, concerns about its ethical implications are growing. While AI tools can help automate tasks and improve site performance at scale, there are significant hurdles regarding AI’s SEO dominance over human beings.
How AI is changing the game
Bloomreach conducted a study on customer engagement and found that B2C shoppers spend 82% of their shopping time searching and browsing for the right content. This underscores the importance of long-tail searches, which marketers often overlook. AI integration can help address long-tail searches by identifying matching content and presenting relevant pages that aren’t typically linked to the search.
Event
Transform 2023
Join us in San Francisco on
The use of artificial intelligence (AI) in the world of SEO is exploding, yet it cannot replace the holistic approach and understanding of effective SEO that humans possess. As AI becomes more prevalent in the digital marketing realm, it’s important for brands to understand the limits of AI and its implications for SEO. While AI algorithms can help to automate certain aspects of online marketing and SEO processes, the tool cannot take the place of humans entirely.
The main challenge when considering AI for SEO is understanding the ethical implications. While AI can analyze data faster than an individual and at a much greater scale, it cannot make ethical decisions when it comes to content creation and curation. For instance, if an AI algorithm is given a larger dataset of keywords to analyze, the algorithm cannot fully assess which options would be most effective for SEO in terms of being ethical and keeping the messages relevant to target audiences. There’s a strong case to be made that humans need to be in control of SEO decisions, given their inherent understanding of these ethical implications.
In addition to the ethical considerations, AI does not possess the same “creative” ability of a human when it comes to crafting content and optimizing a website for SEO. Although AI can identify patterns and relationships from data, it still lacks the ability to assess the context of the data and recognize nuances–of which there are many in SEO. For example, AI algorithms are unable to recognize the intent of a website visitor’s search – something that a human being is far better equipped to do – and, as a result, cannot create content and optimize keywords for true relevance.
In conclusion, while AI has the potential to revolutionize the world of SEO, it cannot replace the holistic approach to SEO that a human being can provide. It’s important for brands to understand the ethical implications of AI in SEO and to consider the limits of what AI can do in this realm compared to a human being. By understanding these limitations and ensuring that humans remain in control of SEO decisions, brands will be able to maximize the effectiveness of their SEO strategies without compromising the ethical considerations of their content.
