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Are you ready for the next era in creative testing and performance? According to Google, Meta, and other platforms, generative AI tools are the answer. Meta’s Advantage+ campaigns, for example, use AI to eliminate the manual steps of ad creation.
Imagine having a platform that can take all of your assets, from website to logos, product images to colors, and create brand-appropriate creatives that follow social media platforms’ design guidelines and formats perfectly. This is a fantastic advancement for small businesses with few design resources, and it will make a huge difference for millions of small advertisers.
However, for large brands that highly value their brand, AI will play a different role. While AI can ingest information and spit out new assets and test creatives, it falls short when it comes to knowing why a creative performs better than another.
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