Scott Belsky, chief product officer of Adobe, told NeuralNation on X-formerly-known-as-Twitter yesterday that while some industries “may not need to exist in the age of AI,” graphic designers will continue to flourish. His comments come following a report by Business Insider yesterday that inside Adobe, some employees are concerned that Adobe’s Firefly AI tools and Photoshop Generative Fill will kill graphic designer jobs and undermine the company’s business model.

Belsky first wrote that in the age of AI, “the greatest innovation in a space is often eliminating the need for the space entirely.”

When asked if he was referring to Adobe, Belsky responded with an example: “[T]ranslation of copy is an industry that may not need to exist in the age of AI.” Then, when asked if this applied to traditional graphic design, he said no.

“No; AI will increase the surface area that creatives can consider and explore before finding even better solutions to pursue and iterate. [W]e see this in early research on how creative pros leverage these new tools: they’ll create more and better content … faster. [N]ot less,” he wrote.

Today, Adobe Inc. Product Leader, Todd Brown, took the time to assure the Adobe employees, in a company town hall, that Artificial Intelligence (AI) would not be eliminating any graphic design concerns. Brown was optimistic and reacted positively to the growing advancements in AI and machine learning, praising them for their potential to enhance the creative process.At the town hall, Brown was pleased to make the assurance to the employees. He stated, “Innovation is at the heart of Adobe’s products and services. As AI becomes more prevalent, we believe it can work in tandem with creativity, rather than replacing it. AI is an ever-present technology that opens the door to new possibilities across the broader Creative Cloud ecosystem.”

He was full of confidence that AI would not only make the design process easier and quicker, but it would also empower Creative Cloud users to make ever-expanding design possibilities. Additionally, he mentioned that AI would improve customer customization options, allowing for more personalized designs that reflect their needs. The advancement of AI capabilities is a strong contender for creating more personal surprises for customers.

Brown also reassured his employees by explaining that Adobe was ensuring that AI technologies are developed with creativity at the core. He exclaimed that automation and AI will not simply “take over” the creative process, but instead, provide similar to augmented reality effects and potentially be used to explore design ideas on a much deeper level.

AI is an upcoming technology that Adobe is taking steps to approach and use responsibly. Brown was sure to let his employees know that “AI and automation won’t replace creative jobs. Our approach focuses on offering support to Creative Cloud users. We want to enhance their creative capabilities with AI-powered features, but leave them in control of the output.”

Adobe’s commitment to employees is tangible, especially with the reassurances that Brown gave in the town hall. He is confident that AI technologies will expand creative capabilities, and not replace graphic design concerns. He encourages Adobe Creative Cloud users to take advantage of the new possibilities by using AI within their own creative workflow.

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