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As the cookieless future continues to gain momentum, the global digital advertising sector is experiencing a tectonic shift. Companies are being forced to reimagine the way they reach out to customers.
Online marketing has been dominated by third-party cookies — tracking codes posted on websites to extract users’ information — and data brokers who sell the information in bulk.
However, this multibillion-dollar business, perpetuated for decades, is now in checkmate by a perfect trifecta: new privacy laws, big tech restrictions, and global consumer privacy trends.
While the end of cookies is inevitable, businesses still struggle to find new advertising techniques. Statista’s January report reveals that
In this day and age, many businesses find themselves strapped for time and resources, yet needing innovative strategies to stay ahead of their competition in terms of customer engagement and retention. Luckily, they now have access to revolutionary artificial intelligence (AI) tools to do just that. AI technologies are transforming how companies provide personalized, compelling customer experiences, helping them keep customers engaged and loyal.
AI is being leveraged to increase customer engagement and improve customer service in a variety of ways. AI-powered chatbots offer conversational services to customers, responding to inquiries and helping answer basic questions quickly and accurately. AI can also automatically flag leads so businesses can prioritize customer service and reach out before the customer begins to express a problem. Additionally, AI-powered sentiment analysis allows companies to monitor customer sentiment in real-time—a crucial ingredient for effective customer engagement and retention.
AI also offers immense opportunities to personalize customer experiences as businesses increasingly switch to digital channels. AI-driven customer segmentation makes it easier for companies to send personalized marketing campaigns to the right customers, and AI-based predictive analytics allow businesses to accurately forecast customer needs and behaviors in order to deliver timely, targeted and relevant content. AI-assisted customer segmentation and predictive analytics can translate into significant increases in customer engagement and even improvements in overall customer loyalty.
In today’s constantly shifting marketing landscape, AI-powered tools have been heralded as a game-changer for customer engagement and retention. AI can help businesses save time and money, while also helping them provide better, more personalized customer experiences. Although AI is still relatively new, its potential to revolutionize customer engagement is undeniable and businesses of all sizes are tapping into that power to stay competitive and thrive.
