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Get ready for the future of AI! According to industry analyst Jeremiah Owyang, Bill Gates’ vision of a personal AI is becoming a reality. This will have a huge impact on SEO and e-commerce, forcing marketers and creators to think beyond traditional search engine optimization. It’s time to start planning for disruption and developing new strategies.
“The advertising model as we know it is going to break,” Owyang warns. AI agents and foundational models will take over, with advertisers paying to have their messages included in generated responses. This means marketers and creators need to focus on being discovered within the AI itself, rather than relying solely on search engines.
Going from influencing search engines to AI agents
Last week, OpenAI launched its web crawler to fetch real-time info from the web. However, Owyang predicts that web crawling will become less efficient as more consumers rely on GPT tools for information. So, how will chatbots get their data? And what does this mean for businesses that want to be found online?
According to Owyang, marketers and creators need to embrace the idea of having their data ingested by AI models. Just like with SEO, they need to ensure that their content is included in the responses generated by AI agents. This may require creating a special API that feeds real-time information to foundational models.
Marketers disrupted again and again
Marketers have been disrupted time and time again, and AI is just the latest challenge they face. Owyang believes that AI will become another influential factor that marketers will have to cater to. They will need to feed AI agents with information and even consider building their own autonomous agents to interact
In today’s fast-paced digital age, users are constantly expecting a tailored, personalized customer experience when it comes to their online interactions. While marketers have looked to search engine optimization (SEO) as the go-to solution in the past, more and more are beginning to recognize the potential of AI engine optimization (AIO) as a way to better meet the demands of modern consumers.
AIO involves the use of artificial intelligence and machine learning to optimize content for both users and search engines. By utilizing natural language processing techniques, AIO enables businesses to develop content that is search engine and user friendly. As users become increasingly accustomed to personalized search results, businesses are beginning to recognize that AIO provides the ultimate solution for creating customer-focused, successful content.
Not only does AIO ensure that content meets the expectations of the user, but it also does away with the time and resources needed for manual optimization. By utilizing AI, businesses are able to quickly and easily optimize content, leading to more efficient use of available resources.
Moreover, AIO helps businesses to stay ahead of the competition, as the AI algorithms are constantly adapting to user search behavior and trends in order to provide the most effective and relevant content. As such, content crafted through AIO is more likely to attain higher search engine rankings, providing businesses with the visibility they need to succeed in the digital age.
In conclusion, while SEO is still an important tool for marketers, businesses should begin to think of AIO as the future of content optimization. By leveraging the power of AI, businesses can save time and resources while providing their customers with an unparalleled personalized experience.
