Shutterstock has just announced that it will provide full indemnification to its enterprise customers for the license and use of generative AI images on its platform. This move is aimed at protecting customers against any potential claims related to their use of these images. The company has stated that it will fulfill indemnification requests through a human review of the images.
This announcement comes shortly after Adobe made a similar offering, indicating increased competition in the market for enterprise clients seeking safe and ethical generative AI content for commercial use.
According to Shutterstock, the indemnification for its generative AI tool will be triggered in the same way as for any other commercially cleared content, in accordance with the Shutterstock licensing agreement. This agreement ensures that the images will not infringe any copyright, trademark, or other intellectual property rights, violate any privacy or publicity rights, violate any US laws, or be defamatory, libelous, pornographic, or obscene.
Shutterstock, a technology platform that specializes in providing digital content to businesses, announced this week that they are expanding their Generative AI efforts to expand the stock image library and offer legal protection to enterprise clients.The Generative AI technology uses complex algorithms to create digital images that look similar to real-world scenarios. These images can then be used in businesses to add unique and dynamic elements to their marketing campaigns, web design, presentations, and more.
Shutterstock has been a pioneer in using Generative AI to create digital content. Now, the company is taking this technology to the next level, adding legal protection to their enterprise clients. In addition to offering custom images for commercial use, Shutterstock is now providing its enterprise clients with appropriate indemnification in the event of image misappropriation and other copyright issues.
This is especially useful for enterprise clients who may have limited resources to hire a legal team to protect their digital assets. By providing this protection, Shutterstock is helping to foster an environment of innovation, creativity, and trust among their enterprise clients.
The Generative AI technology can also help businesses to streamline their workflow and save money. The automated technology can generate the same type of realistic images as a human worker, but in a fraction of the time. This means businesses can quickly generate content and get their products and services to market faster.
Industry experts believe that Shutterstock’s Generative AI efforts will set a new standard for the creation and distribution of digital content. With the added legal protection for their enterprise clients, Shutterstock is providing their customers with an unprecedented level of security. This will undoubtedly lead to more success for both Shutterstock and their enterprise clients.
