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Vectara, a Silicon Valley-based technology company, is making strides to revolutionize conversational search with its accurate artificial intelligence (AI). By training its AI with specialized algorithms and data sets, Vectara aims to eliminate hallucinations from resulting search results.
Hallucinations are common among AI-based conversational search solutions due to lack of context understanding. An AI might receive a query pertaining to a customer experience, and instead return results pertaining to a business process, or worse, return no results at all. By training its AI to be more context aware, Vectara is able to provide accurate and up-to-date search results.
Vectara’s AI can understand natural language, as well as accurately interpret multiple levels of intent and query relationships. As a result, its AI is able to first understand the initial query, and then look to refine search results through deriving new search terms and queries from underlying context. This specialization of the AI also allows for automated customization, enabling Vectara to deliver a set of search results adjusted to the individual user’s intents.
As AI-enabled search technology continues to expand, Vectara is looking to set itself apart from competitors in the marketplace. Vectara’s goal to eliminate hallucinations is just the first step to achieving accurate conversational search results. With its proprietary AI technology, businesses will be able to trust that Vectara’s AI will provide them with the best search results, enabling brands to remain competitive in the ever-evolving digital landscape.