Are you tired of the same old customer retention strategies? It’s time to focus on customer engagement. By using first-party data and real-time personalization, you can connect with customers at every stage of their journey and deliver personalized experiences that result in higher levels of engagement.
Research from Twilio has found that customer engagement is the key to unlocking customer retention, conversion, and long-term loyalty. In fact, our recent State of Customer Engagement Report found that investment in digital customer engagement generated an average 90% revenue increase in 2023.
The race to capitalize on AI
Artificial intelligence is transforming customer engagement, but it’s only as good as its underlying data. That’s why companies need to invest in data quality and leverage effective, real-time data management tools to improve AI results and personalization overall.
The power of personalization: Nextdoor case study
Nextdoor, an online platform connecting real people with their communities, leverages personalization to deliver highly targeted ads and business recommendations to individual neighborhoods. In a test performed in 2023, Nextdoor found that personalization improved the click-to-conversion ratio by 34%. Personalization, when done right, supercharges conversion rates, share of customer wallet, and loyalty.
Focus on activating data
To improve customer engagement, companies need to activate their data in real time. This means making sense of it, connecting data from different sources, and building campaigns and engagements that make use of that data. Twilio’s customer engagement research suggests that brands should accelerate their shift toward first-and zero-party data to capitalize on emerging predictive and generative AI.
Invest in real-time personalization for the best results. Deliver meaningful targeting and customization based on the most up-to-date data possible, including sales and product interactions. By doing all of this, your company can experience the same kinds of customer engagement benefits that Nextdoor and other leading companies have seen.
