Ryff, the creator of Virtual Product Placement (VPP), has revolutionized the advertising industry with its innovative platform, Spheera. Using AI technology, Spheera automatically inserts products from big brands into existing shows, creating a seamless and effective advertising experience.
Ryff CEO Roy Taylor will be discussing the new platform at BAFTA’s prestigious building in Piccadilly, London, alongside an icon from the music industry and Simon Goldberg from media and entertainment lawyers SMB.
Spheera will be released on July 4, connecting a trillion hours of visual media with 53 million small, medium, and large brands worldwide. Ryff has already integrated content into platforms and channels such as Sky TV, ITV, A&E, Hallmark, Viacom, Channel 4, CBS, Viu TV, ESPN, Hulu, Apple TV, Paramount+, and NBC, with brands such as Coca-Cola, Intel, General Mills, Diageo, and Mars already successfully using Ryff technology.
According to Gartner, 70% of brands will redeploy at least 10% of their media budget to VPP in entertainment content by 2024. Ryff’s Scene Intelligence technology uses proprietary AI and machine learning to identify emotional triggers that create brand recall, positive product sentiment, and intent to purchase, renewing the moribund product placement industry.
Spheera offers a growing library of over 2000 TV shows, films, and sports, allowing brands to search for Virtual Placement Opportunities (VPOs) suited to their products and target market. Ryff’s technology allows filmmakers to benefit from brand dollars without interrupting the creative process, making it a valuable pursuit for the entertainment industry.
Join GamesBeat Summit 2023 to learn more about Ryff’s AI technology and see an exclusive product demonstration of the platform. Founded in 2018, Ryff is at the forefront of entertainment and advertising, leading the fray of a new breed of Hollywood players ushering in the future of brand integration.
Ryff, the innovative advertising solutions provider, has announced the launch of Spheera AI, its virtual product placement platform. Spheera AI uses artificial intelligence to identify objects and people within video frames and replace them with images of real products. This provides an entirely new approach to product placement in a digital age.
Ryff’s Spheera AI automatically detects objects and persons in video content, identifies where products can be placed, and replaces them with brand-approved digital assets. This innovative approach enables brands to be included within any video product without having to set up physical product placements.
The virtual product placement platform enables brands to integrate their products into popular video content, thus providing increased product visibility and awareness. Integrating virtual product placements also helps to reduce cost and time needed to execute a product placement campaign.
In addition, Spheera AI offers a ‘one-click’ team approval workflow, ensuring that the approved product placements are included in the video within minutes. The platform also ensures the privacy of content creators as personal information is never shared without their explicit consent.
Ryff’s Spheera AI virtual product placement platform provides an unrivalled experience for brands looking to increase their visibility and reach their target market. With its competitive pricing and sophisticated AI technology, Ryff is enabling brands to effectively use product placement to get their message across.
