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McKinsey & Company, a global management consulting firm, recently reported that nearly half of its workforce now utilizes generative AI. Generative AI is a type of machine learning technology capable of producing new content and ideas, as opposed to traditional AI which is more often used to identify trends and relationships.
McKinsey noted that their employees are taking advantage of the technology to automate and speed up certain tasks. The firm is also training employees in generative AI to enhance their ability to find smarter solutions for clients more rapidly. Generative AI is being used to track customer sentiment and recommendations, generate insights for investment decisions, and analyze operational performance.
According to McKinsey, this use of generative AI is part of its broader goal of “rethinking the way the firm works and manages its data to ensure it is at the forefront of the ever-changing industry landscape.”
McKinsey is not alone in its embrace of AI technologies – many other organizations are now implementing AI in some capacity. Amazon’s Alexa and Apple’s Siri are examples of consumer-facing AI. Companies such as Microsoft, IBM, and Google have integrated AI into the enterprise. AI is being used to improve customer service, automate processes, develop new products and services, reduce fraud, and improve operational efficiency.
AI technologies continue to evolve and McKinsey & Company is taking full advantage of them. The company’s embrace of generative AI acknowledges the need to use these technologies to stay current and competitive in its field. As AI technology improves, it is certain that companies like McKinsey will continue to benefit from these new innovations.