Don’t miss out on the chance to join top executives in San Francisco on July 11-12, and learn how leaders are integrating and optimizing AI investments for success. Click here to learn more


Apple just announced a slew of new software features for its popular devices, including computers, iPhones, iPads, Apple Watches, Apple TVs, AirPods, and the new Apple Vision Pro headset, at its worldwide developer conference WWDC 2023 on Monday. As expected, many of these new features from the tech giant use artificial intelligence (AI) or “machine learning,” as Apple presenters were careful to say.

What’s impressive is that these new AI features largely avoid connecting and transferring user data to the cloud, instead relying on-device processing power, which Apple calls its “neural engine.” This is in keeping with Apple’s commitment to user privacy and security.

Here’s a sneak peek at some of the most exciting features coming to Apple devices powered by AI.

Persona for Vision Pro

The star of Apple’s event was the “one more thing” unveiled at the end: Apple Vision Pro. This new augmented reality headset resembles chunky ski goggles that the user wears over their eyes, allowing them to see graphics overlaid on their view of the real world.

Event